Wingmen Marketing — Leads for House Cleaners

YOUR NEXT
20 CLIENTS
ARE ON FACEBOOK.

We run Meta ads built specifically for cleaning businesses and send exclusive leads straight to your phone. Tell us your budget below and see exactly how many leads to expect. Free to start. Flat 15%.

See How Many Leads You Can Get ↓ How it works

66% lead-to-client close rate · $13.24 avg cost per lead · 100% exclusive

12–22est. leads/mo on $400

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66%lead-to-client close rate

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$13.24avg cost per lead

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$0setup fee — free to start

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15%flat monthly rate

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100%exclusive — never shared

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From $100minimum spend

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12–22est. leads/mo on $400

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66%lead-to-client close rate

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$13.24avg cost per lead

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$0setup fee — free to start

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15%flat monthly rate

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100%exclusive — never shared

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From $100minimum spend

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Estimate Your Results

HOW MANY LEADS
CAN YOU GET?

Slide your budget and pick your lead type. We'll show you exactly what to expect — based on real campaign data.

Monthly Ad Budget $400

$100 min$3,000

Lead Type

You could get

12–22

EXCLUSIVE LEADS THIS MONTH

est. cost per lead: $22–$40

Your 85% → Meta Ads $340

Our management fee (15%) $60/mo

📈

Close just 2–3 of those leads on a recurring weekly clean — that's $400–600 in new recurring revenue every month, while your ads keep running.

Get Started Free →

Your budget is invoiced before we run your ads — we keep 15% for management, 85% goes straight to Meta. No setup fee. Lead estimates based on national averages; your market may vary.

Real Results

NUMBERS FROM REAL CAMPAIGNS

These aren't projections. Pulled from live campaigns we manage right now.

66%

Lead-to-client close rate

Of leads that reach a conversation turn into paying clients. Pick up fast.

$13.24

Avg cost per lead

Across active cleaning campaigns. On $400/mo that's roughly 18–25 leads.

$10.82

Lowest CPL on record

Best-performing campaign to date — real client result, real market.

Results vary by market and follow-up speed. These figures are real — your market may be more or less competitive.

The Process

HOW IT WORKS

Sign up free in minutes

No setup fee, no credit card. Tell us your service area, lead type, and budget. Takes about 5 minutes — no phone calls, no paperwork.

We send your first invoice

Before we run a single ad, Parker invoices you for your first month of ad spend. Pay when ready — then we get to work.

Campaign live within 48 hours

Parker builds your Meta campaign from scratch — targeting, creative, lead form. We keep 15% and put 85% straight into your ads.

Leads arrive. You close. We repeat.

Real homeowners texted to your phone in real time. Monthly invoicing. Adjust your spend anytime from your portal.

How Leads Work

WHAT HITS YOUR PHONE
WHEN A LEAD COMES IN

Every lead is a real homeowner who saw your ad on Facebook or Instagram and asked for cleaning service in your area. What differs is how much info you get before you call.

Direct Lead

Name, phone, and what they need. They filled out your ad — they want to hear from you. Most leads per dollar.

Max volume · Lowest CPL

Name & phone number

Service type requested

You qualify on the call

Recommended

Confirmed Lead

Same as Direct but the phone number is confirmed active first. Fewer dead numbers — more real conversations per dollar.

Best for most cleaners

Everything in Direct

Phone confirmed active

Higher pick-up rate

Pre-Screened Lead

Leads answer your custom questions before you get them — home size, frequency, start date. Fewer leads, but each one is worth more.

Fewer leads · Higher intent

Everything in Confirmed

Your custom questions answered

Know who you're calling before you dial

Which one is right for you?

New to paid leads

Start with Confirmed — solid volume, real numbers, lower cost. Find your closing rhythm, then scale.

Want max leads

Direct gets you the most leads per dollar. You'll do more qualifying on the call, but you'll have more shots at closing.

Already busy

Pre-Screened cuts the noise. Fewer leads, but each one has already told you what they need.

Switch lead types anytime from your client portal.

Why Wingmen

DIFFERENT BY DESIGN

Not a marketing agency. Not Thumbtack. A Leads as a Service business built for one thing: getting cleaning companies booked.

✗ The Rest

✗Leads shared with 3–5 competitors

✗Long contracts, lock-in

✗Generic campaigns

✗Big setup fees

✗Hidden fees & markups

✦ Wingmen

✓100% exclusive leads

✓Cancel anytime

✓Built for cleaners only

✓No setup fee — free

✓Flat 15% — always

The Rules

NO SETUP FEE.
NO CONTRACTS.
NO CATCH.

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No setup fee — ever

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No sales calls required

⏸️

Cancel anytime

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Leads exclusive to you

📬

Simple monthly invoice

📲

Leads by text or email

Pricing

SIMPLE, TRANSPARENT PRICING

No setup fee. No subscription. Pay for your ads — we take 15%, 85% goes to work.

Wingmen Marketing

Leads as a Service — built for house cleaners

15%

of your monthly ad spend — that's all you pay us

$0 setup fee. Free to start. From $100/month.

Setup fee$0 — free

Monthly ad budget (your choice)from $100/mo

Our management fee (15%)from $15/mo

Your 85% → Meta Adsworking for you

✦Full campaign setup & management — included free

✦85% of your budget goes directly to Meta Ads

✦Any lead type — Direct, Confirmed, or Pre-Screened

✦Leads by text or email in real time

✦Client portal to manage settings

✦Cancel anytime — no penalty

Get Started Free →

No contracts. No setup fee. Just pay for your ads.

FAQ

COMMON QUESTIONS

Straight answers before you sign up.

Simple. You pick your monthly ad budget — minimum $100/month. We keep 15% for campaign management and put 85% directly into your Meta ads. Before we run a single ad, we invoice you for your first month. After that, invoices come at the start of each billing cycle. No setup fee, no subscription.

Yes — every campaign runs from a dedicated ad account targeting your market. When someone fills out a form, that lead goes to you and only you. We never resell or share leads between clients.

Leads are delivered in real time by text or email — your choice. You get name, phone number, and what they're looking for. No dashboard to log into. Just a message on your phone.

As fast as possible — ideally within 5 minutes. People filling out cleaning forms are often shopping around. The first company to call or text almost always wins the job.

No contracts, ever. Stop paying your monthly invoice and your campaign stops. No penalty, no forms, no calls.

Most campaigns go live within 48 hours of your first invoice payment clearing. We handle setup, targeting, and creative.

$100/month. That puts $85 straight into Meta ads. For meaningful volume, most clients start at $300–500/month and scale from there.

A recurring residential cleaning client is typically worth $150–300/month — for years. Close 2–3 leads and your ads are already paying for themselves in new monthly recurring revenue.

Get in Touch